The Impact of Big Data on Enterprise Business Management and Its Countermeasures

Abstract

The rapid development of information technology has had a profound impact on all walks of life, especially big data technology,
which has been widely used in the management of enterprises. The application of big data has brought many impacts on the business management of enterprises, which can help enterprises obtain the information needed for operation and help enterprises make more accurate and scientific decisions. This paper discusses the impact of big data on the business administration of enterprises, analyzes the advantages and challenges brought by big data to the business administration of enterprises, and puts forward corresponding countermeasures, in order to increase
the importance of big data and enable enterprises to better use big data technology to improve their management level.