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Paths to Promote the Construction of Public Services in Tourist Areas: A Case Study of the Yellow River Maiye Valley Tourist Area

Wurihan

Abstract


The integration of culture and tourism is of great strategic significance in China, and the Yellow River Maiyegu Ecological Leisure
Tourism Zone has a good development trend by virtue of the policy support of Inner Mongolia and its own natural and cultural advantages,
but it also faces many difficulties such as difficulties in the integration of tourism routes, hindered development of cultural and creative products, and poor coordination of public services. In this regard, this paper proposes two optimization paths: planning guidance and cultural empowerment, the former covering the transformation of cultural space, the development of cultural and creative products, and the optimization
of tourism public service system. The latter involves the cultural integration and functional enhancement of transportation services, infrastructure, signage systems and tourist service centers, so as to promote the sustainable development of the Yellow Rivers Maiye Valley.

Keywords


Cultural and tourism integration; Public service construction

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References


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DOI: http://dx.doi.org/10.70711/frim.v3i6.6675

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