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Analysis on the Big Data-Driven Model for the Deep Integration of Cultural Tourism in Yunnan

Jiaojiao Chen, Bin Han*

Abstract


This paper delves into the potential of big data technology in tourism market analysis, tourist behavior prediction, and cultural
resource revitalization, unveiling the value of the big data-driven model in optimizing cultural tourism resource allocation, enhancing tourist experiences, and fostering cultural heritage and innovation. It aims to provide data support and decision-making references for the highquality development of Yunnans cultural tourism industry, thereby promoting the formation of more competitive new forms of integrated
cultural tourism.

Keywords


Big data; Cultural tourism integration; Driven model; Digital empowerment

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References


[1] Yang Jingjing. Analysis on the Application of Digital Technology in the Integrated Development of Culture and Tourism [J]. Tourism &

Photography. 2024(14)

[2] Wang Yi, Lei Linmei. Research on the Current Situation and Countermeasures of the Integrated Development of Rural Culture and

Tourism in Shandong Province under the Background of Big Data [J]. Global Human Geography. 2024(10)

[3] Tan Mi, Yu Shehua, Cui Jinchao, Gao Funing. Research on the Mechanism and Path of Digital Humanities Empowering the Deep Integration of Culture and Tourism in Hebei [J]. Journal of Hebei Vocational and Technical University of Science & Engineering and Technology. 2025, 42(01)




DOI: http://dx.doi.org/10.70711/frim.v3i7.6793

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