Application of Big Data in Urban Tourism Management

Abstract

In order to explore the application of big data in urban tourism management, this paper will use literature analysis to elaborate the
basic concept of big data, explore the application of big data in urban tourism management, and put forward questions and formulate countermeasures. Through research, it can be learned that: As a new type of information technology, big data plays an important role in marketing
strategies and service processes. However, at present, there are problems such as privacy security risks and imperfect cooperation mechanism
between tourism enterprises and operators, which seriously hinder its promotion efficiency. Tourism enterprises should solve these problems
by strengthening privacy protection and building sound cooperation mechanism, so as to achieve sustainable development of urban tourism
management industry.