Research on International Cruise Service Based on the Satisfaction of Cruise Tourists
Abstract
This paper systematically analyzes the characteristics and development trends of the cruise tourism market, and deeply explores the
main contents of international cruise service and its intrinsic connection with tourists satisfaction. Studies show that the quality level of cruise
cabin service directly affects the overall experience of tourists, and the improvement of tourist satisfaction in turn promotes the continuous improvement of service quality. The article discusses from multiple dimensions such as service content, interaction mechanism, and evaluation
system, providing theoretical basis and practical reference for improving the quality of cruise services. The research results have significant
guiding significance for cruise enterprises to optimize service management and enhance market competitiveness.
main contents of international cruise service and its intrinsic connection with tourists satisfaction. Studies show that the quality level of cruise
cabin service directly affects the overall experience of tourists, and the improvement of tourist satisfaction in turn promotes the continuous improvement of service quality. The article discusses from multiple dimensions such as service content, interaction mechanism, and evaluation
system, providing theoretical basis and practical reference for improving the quality of cruise services. The research results have significant
guiding significance for cruise enterprises to optimize service management and enhance market competitiveness.
Keywords
Cruise tourism; International cruise service; Tourist satisfaction; Service quality
Full Text:
PDFReferences
[1] Kong Jie, Liu Lina. Research on International Cruise Service Based on Cruise Tourists' Satisfaction [J]. Wuhan Polytechnic College,
2015, 14 (03): 98-100.
[2] Wang Juan. Research on the Impact of Cruise Tourism Service Quality on Customer Satisfaction [D]. Shanghai: Shanghai Normal University, 2018.
[3] China Tourism Academy China Cruise Tourism Development Report [R]. 2021.
DOI: http://dx.doi.org/10.70711/frim.v3i8.6958
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