Research on Strategic Management Innovation of Traditional Enterprises under the Background of Digital Transformation

Abstract

In the current era of rapid development of digital technology, traditional enterprises are confronted with the dual challenges of
reshaping the market competition pattern and transforming the management model. This article focuses on the impact of digital transformation on the strategic management of traditional enterprises, explores innovative paths from dimensions such as decision-making mechanisms,
organizational structures, and business processes, analyzes the practical challenges during the transformation process, and proposes targeted
solutions, aiming to provide theoretical references and practical guidance for traditional enterprises to achieve strategic reconstruction and
sustainable development in the digital wave.