Yansong Li

doi:10.70711/frim.v3i10.7513

Research on Innovation of Commercial Bank Service Model Empowered by FinTech - A Case Study of China Merchants Banks Digital Transformation Path

Yansong Li

Abstract

This paper aims to explore China Merchants Banks financial innovation practices in the context of the Internet, analyze its innovation model, achievements, challenges and coping strategies, so as to provide reference for the development of the banking industry in
the Internet era. Through in-depth research on China Merchants Banks business innovation, technology application, risk management and
other aspects in the field of Internet finance, this paper reveals how it uses Internet technology to improve the efficiency of financial services, expand customer groups, and optimize business structure, in order to provide useful reference for the sustainable development of the
financial industry.

Keywords

Internet finance; China Merchants Bank; Financial innovation; Risk management

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References

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DOI: http://dx.doi.org/10.70711/frim.v3i10.7513

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