The Study on Cost Optimization of JD Fresh Cold Chain 
Logistics

Jianrong Dong; Jialin Zhang

doi:10.70711/frim.v3i11.7689

The Study on Cost Optimization of JD Fresh Cold Chain Logistics

Jianrong Dong, Jialin Zhang

Abstract

This paper examines the current state of cold-chain logistics for fresh e-commerce in China, reviews four dominant operating
models (third-party, self-operated, community-based and alliance), and dissects the cost structure across storage, transportation, information,
human resources and product loss. It then uses JD Cold Chain Logistics as a case study to illustrate the key cost driversheavy upfront investment, high spoilage, rising labour expenses and hidden supply-chain costsand details JDs counter-measures: rational warehouse layout,
IoT-based monitoring, automation and supply-chain optimisation. The findings offer practical guidance for Chinese fresh-e-commerce practitioners to balance service quality and cost efficiency.

Keywords

Fresh e-commerce; Cold-chain logistics; Cost structure; JD Cold Chain; Third-Party Logistics (3PL)

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References

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DOI: http://dx.doi.org/10.70711/frim.v3i11.7689

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