Research on AIGC-Driven Digital Transformation Pathways in the Publishing Industry
Abstract
toward digitalization and intelligent transformation. This study explores how AIGC deeply empowers core business processes in publishing
from content creation to marketingand analyzes its role in reshaping traditional value chains, propelling the industry's transition from a
"production-centric" to a "service-centric" model. The study also identifies multidimensional challenges the industry faces during this transformation, including algorithmic "hallucinations, " data and talent shortages, and the absence of ethical and legal frameworks. To address
these, this paper proposes seizing development opportunities by strengthening technological infrastructure, deepening process transformation,
innovating service models, enhancing talent development, and improving governance systemspaving the way toward a new era of comprehensive intelligent publishing.
Keywords
Full Text:
PDFReferences
[1] China Audio-Video and Digital Publishing Association. Application Guidelines for Generative AI Technology in the Publishing Industry
(Draft for Comment) [R/OL]. (2023-11-14) [2024-10-03].
[2] Wang Qing, Zhao Dachuan, Wang Yi, Wang Meng, Chen Zhebing. Practical Pathways for AI-Driven Transformation and Upgrading in
the Publishing Industry [J]. China Publishing, 2025, (04): 33-40.
[3] State Council. Development Plan for New Generation Artificial Intelligence [R]. Beijing: State Council of the People's Republic of
China, 2017.
[4] Zhang Xinxing, You Hengfei. From ChatGPT to DeepSeek: Multimodal Large Models and the Future of PublishingWith a Discussion
on the Intelligent Transformation of Publishing Toward the 15th Five-Year Plan [J/OL]. Chinese Editor, 1-11 [2025-05-28].
[5] Jiao Junling. Pathways for Digital Technology to Promote High-Quality Development in the Publishing Industry [J]. Journalist Cradle,
2025, (04): 24-26.
DOI: http://dx.doi.org/10.70711/frim.v4i1.8548
Refbacks
- There are currently no refbacks.
