Research on Strategies for the Integrated Development of Media and Cultural Industries from the Perspective of Urban Brand Communication

Abstract

Against the backdrop of increasingly intense urban competition and rapidly evolving media technologies, promoting the integration
of urban brand communication and the media and cultural industry has become an important way to enhance urban competitiveness. Based on
the perspective of urban brand communication, this paper analyzes the intrinsic connection between the two, explores the constraining factors
in their integrated development, and subsequently proposes targeted development strategies. The study helps clarify the internal logic of their
integration, provides ideas for breaking industrial barriers and optimizing resource allocation, and holds significant practical significance for
enhancing urban brand influence and promoting high-quality development of the media and cultural industry.