Analysis of the Influence Mechanism of Green Entrepreneurship Orientation on Sustainable Performance of Enterprises

Abstract

This study systematically investigates the mechanism through which green entrepreneurship orientation impacts corporate sustain
able performance. Addressing the current challenges in green transitionsuch as ambiguous pathways for performance enhancement, un
clear operational mechanisms, and significant industry-specific variationsthis research synthesizes empirical findings from service sectors,
manufacturing, agriculture, and university entrepreneurship groups. Through three key dimensions: theoretical framework development, core
influence pathways analysis, and mediation/moderation effect examination, the study aims to elucidate the intrinsic logic of translating green
entrepreneurship orientation into financial and environmental performance. The findings provide theoretical foundations and practical guid
ance for enterprises to achieve green transformation and promote coordinated economic-ecological development.