Performance and Risk Analysis under the Diversification Development Strategy of Gree Electric Appliances
Abstract
Against the backdrop of intensifying market competition and evolving consumer demands both domestically and internationally, a
single business model can no longer sustain corporate long-term growth. Diversification strategies have become a crucial approach for enterprises to enhance competitiveness, though they also entail potential risks. Using Gree Electric Appliances as a case study, this paper analyzes
the implementation outcomes and risks associated with its diversification strategy and proposes targeted countermeasures to provide insights
for relevant enterprises.
single business model can no longer sustain corporate long-term growth. Diversification strategies have become a crucial approach for enterprises to enhance competitiveness, though they also entail potential risks. Using Gree Electric Appliances as a case study, this paper analyzes
the implementation outcomes and risks associated with its diversification strategy and proposes targeted countermeasures to provide insights
for relevant enterprises.
Keywords
Diversification Strategy; Corporate Performance; Risk Analysis; Gree Electric Appliances
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PDFReferences
[1] Xu Wei. A Brief Discussion on Corporate Diversification Strategy Choices: A Case Study of Gree Electric Appliances [J]. China Business Review, 2022(14):121-124.
[2] Liang Zhen. Research on the Impact of Diversified Operations of Central South Media Group on Corporate Performance [D]. Nanchang:
East China Jiaotong University, 2020.
[3] Li Ruotong. Risk Analysis of Gree Electric Appliances' Diversification Strategy [D]. Heilongjiang: Heilongjiang University, 2024.
[4] Guan Yixin, Han Jizhi. On the Relationship Between Corporate Strategic Diversification and Specialization [J]. China Industrial Economics. 1999(3):55-58.
DOI: http://dx.doi.org/10.70711/frim.v4i6.9692
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