A Study on the Influencing Mechanisms of Foreign Users' Continued Use Intention of China's Mobile News
Abstract
continuance intention toward mobile news. Using structural equation modeling, the results show that expectation confirmation is positively
related to perceived usefulness, ease of use, and playfulness. Continuance intention is positively influenced by user satisfaction, perceived
usefulness, ease of use, and expectation confirmation, with user satisfaction having the strongest effect. Mediation analysis shows that user
satisfaction partially mediates the effects of perceived ease of use and playfulness, and fully mediates the effect of expectation confirmation on
continuance intention.
Keywords
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DOI: http://dx.doi.org/10.70711/frim.v4i6.9694
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