Decai Da

doi:10.18686/memf.v1i1.3439

Consumer Behavior Analysis of McDonalds

Decai Da

Abstract

McDonalds has a large share of the global market in fast-food industry. It has more than 36000 restaurants in over 100 countries,
which is biggest supplier all over the world[5] (Corporate.mcdonalds.com, 2020). The market management, staff management and support
strategies of McDonalds are the guarantee of the strong competitiveness.

Keywords

Full Text:

PDF

Included Database

References

[1] Abcactionnews.com. 2018. 84.8 Million Adults Consume Fast Food Every Day. [online] Available at: https://www.abcactionnews.

com/lifestyle/fast-food-consumption-cdc-report [Accessed 24 December 2020].

[2] Belle, G. 2009. Can the African-American Diet be Made Healthier Without Giving up Culture. [online] Available at: https://www.

york.cuny.edu/writing-program/the-york-scholar-1/volume-5.2-spring-2009/can-the-african-american-diet-be-made-healthier-withoutgiving-up-culture [Accessed 27 December 2020].

[3] Carden, L et al. 2017, Organizational resilience: A look at McDonalds in the fast-food industry. [Online] Available at:

Organizational resilience: A look at McDonalds in the fast food industry - ScienceDirect [Accessed:06/12/2020].

[4] Corporate.mcdonalds.com. 2020. Diversity, Equity & Inclusion. [online] Available at: https://corporate.mcdonalds.com/corpmcd/

our-purpose-and-impact/jobs-inclusion-and-empowerment/diversity-and-inclusion.html [Accessed 25 December 2020].

[5] Corporate.mcdonalds.com. 2020. Our History. [online] Available at: https://corporate.mcdonalds.com/corpmcd/our-company/whowe-are/our-history.html [Accessed 27 December 2020].

[6] Gagliardi, N., 2020. Consumers Want Healthy Foods--And Will Pay More for Them. [online] Forbes. Available at: https://www.

forbes.com/sites/nancygagliardi/2015/02/18/consumers-want-healthy-foods-and-will-pay-more-for-them/?sh=545add5275c5 [Accessed 24

December 2020].

[7] Howard, E. 2015. Report on: Marketing Strategies at McDonald's. [online] Available at: https://www.researchgate.net/

publication/301621368_Report_on_Marketing_Strategies_at_McDonald's [Accessed 27 December 2020].

[8] Ross, S. 2020. 10 Countries with the Most McDonald's Locations. [online] Available at: https://www.investopedia.com/articles/

markets-economy/091716/10-countries-most-mcdonalds-locations-mcd.asp [Accessed 27 December 2020].

[9] Silvestri, S. 2016. McDonalds and the Fast-Food Industry: Solutions for a Healthier Future. [online] Available at: https://gps.ucsd.

edu/_files/faculty/gourevitch/gourevitch_cs_silvestri.pdf [Accessed 25 December 2020].

[10] Statista. 2020. ACSI: Quick Service Restaurants in The U.S. 2020 | Statista. [online] Available at: https://www.statista.com/

statistics/194988/customer-satisfaction-with-us-limited-service-restaurants-since-2006/ [Accessed 25 December 2020].

DOI: http://dx.doi.org/10.18686/memf.v1i1.3439

Refbacks

There are currently no refbacks.