Decai Da

Consumer Behavior Analysis of McDonalds

Decai Da

Abstract

McDonalds has a large share of the global market in fast-food industry. It has more than 36000 restaurants in over 100 countries,
which is biggest supplier all over the world[5] (Corporate.mcdonalds.com, 2020). The market management, staff management and support
strategies of McDonalds are the guarantee of the strong competitiveness.

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References

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