Exploring the Mode of Sino-Japanese Joint Development of the Xu Fu Culture Cultural Tourism Project Under the Creative Tourism Model

Abstract

Under the Belt and Road Initiative (BRI), Asian and European countries have become closer in cultural exchanges. As the great attempt of the early East Asia Maritime Silk Road and the common cultural treasure of China and Japan, Xu Fus eastward crossing is consistent with the concept of the the Belt and Road in its connotation and spirit. Developing Xu Fu cultural and tourism resources and expanding
the international influence of Xu Fu culture require joint cooperation between China and Japan. The two countries can take advantage of the
transformation and upgrading of the cultural and tourism industry to jointly develop creative tourism projects such as smart cultural tourism,
creative venues, and training tours under the creative tourism model. Taking Xu Fu culture as the entry point, we can jointly promote exchanges and mutual learning between the civilizations of China and Japan.