Research on the Digital Transformation of Enterprise 
Financial Management based on New Quality Productivity

Mei Liu

doi:10.70711/memf.v2i6.6895

Research on the Digital Transformation of Enterprise Financial Management based on New Quality Productivity

Mei Liu

Abstract

This paper focuses on the research of the digital transformation of enterprise financial management under the background of new
quality productivity. It deeply analyzes the connotation of new quality productivity, and expounds its driving role of the digital transformation
of financial management in technological innovation, mode change and decision support optimization. At the same time, a comprehensive
review of the current situation of the transformation, point out the existing problems, and put forward targeted coping strategies, combined
with the actual cases to demonstrate. Research shows that it is of great significance for enterprises to carry out the digital transformation of
financial management driven by new quality productivity. Although they face challenges, they can achieve efficient transformation through
reasonable measures, and provide strong support for enterprises to enhance their core competitiveness and achieve sustainable development.

Keywords

New quality productivity; Digital transformation of financial management; Technological innovation; Coping strategy

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DOI: http://dx.doi.org/10.70711/memf.v2i6.6895

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