Research on the Innovation and Development of Industrial and Commercial Management Mode under the Background of Internet

Abstract

Under the wave of the digital economy, enterprises are undergoing profound changes and transformations. The iterative development of Internet technology has not only brought about brand-new business opportunities but also posed severe tests to the traditional business
management model. This article analyzes the characteristics and influences of the Internet, dissects the problems existing in the traditional
management mode, explores the necessity of innovation in business administration under the background of the Internet, and proposes innovation paths to provide theoretical guidance and practical references for enterprises.