Research on Innovation of Enterprise Logistics and Supply Chain Management in the Context of E-commerce

Abstract

In the era of vigorous development of e-commerce, logistics and supply chain management, as its core supporting system, is confronted with the dual challenges of efficiency improvement and model innovation. This paper, in combination with the current development
status of e-commerce, analyzes the problems existing in the current enterprise logistics and supply chain management in terms of infrastructure, informatization level, talent reserve, etc. It proposes targeted innovation paths from the dimensions of technological innovation, collaborative cooperation, and customer orientation, aiming to provide theoretical references and practical guidance for e-commerce enterprises to
optimize supply chain efficiency and enhance market competitiveness.