Constraints on the High-Quality Development of Rural E-Commerce in China: An Empirical Analysis Based on AHP
Abstract
Under the strategy of building a strong agricultural nation, this study, based on questionnaire surveys and Analytic Hierarchy Process (AHP) analysis, identifies the main constraints on the high-quality development of rural e-commerce as lagging infrastructure, shortage
of talent, insufficient standardization and branding, and imprecise policy support. Key pathways are proposed, including strengthening talent
cultivation, advancing standardization, and optimizing policies and market environment, to provide references for rural revitalization.
of talent, insufficient standardization and branding, and imprecise policy support. Key pathways are proposed, including strengthening talent
cultivation, advancing standardization, and optimizing policies and market environment, to provide references for rural revitalization.
Keywords
Rural e-commerce; High-quality development; Strategy of building a strong agricultural nation; Rural revitalization
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PDFReferences
[1] Chen, D. (2018). Research on the development strategy of China's rural e-commerce under the "new normal". Commercial Economic
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DOI: http://dx.doi.org/10.70711/memf.v2i9.7706
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