Research on Brand Collaboration Models and Channel Resource Integration in the Overseas Jewelry Market

Abstract

The global jewelry market is undergoing a dual transformation involving the deepening of collaboration models and the innovation
of channel formats. Exploring resource integration pathways that align with the industry's development holds significant practical importance.
Focusing on the high-end jewelry market and considering the context of shifting consumption habits in the post-pandemic era, this paper systematically analyzes three primary collaboration models: category complementarity, channel synergy, and traffic empowerment. By examining the channel resource integration approaches within the North American high-end jewelry market, it illustrates the evolution from singular
dominance to symbiotic integration in channel resource strategies. The research indicates that "differentiated resource complementarity" is the
core of collaborative models, while "deep online-to-offline integration" provides an effective pathway for enhancing channel value. Furthermore, sustainable concepts and digital technology are identified as key variables driving industry innovation.