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Geological and Mining Engineering

Geological and Mining Engineering (GME), published by Scineer Publishing PTE. LTD, is an open-access journal. GME is devoted to publish geological and mining engineering related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on geological and mining engineering throughout the world. GME welcomes all original

ISSN: 3029-1887(P)
3029-2034(O)

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Food Safety and Quality

Food Safety and Quality (FSQ), published by Scineer Publishing PTE. LTD, is an open-access journal. FSQ is devoted to publish food safety and quality related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on food safety and quality throughout the world. FSQ welcomes all original manuscripts that do not be published in any other journals.

ISSN: 3029-2115(P)
3029-2123(O)

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Hydraulic Engineering and Power Research

Hydraulic Engineering and Power Research (HEPR), published by Scineer Publishing PTE. LTD, is an open-access journal. HEPR is devoted to publish hydraulic engineering and power related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on hydraulic engineering and power throughout the world. HEPR welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-2158(P)
         3029-2166(O)

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Medical and Health Research

Medical and Health Research (MHR), published by Scineer Publishing PTE. LTD, is an open-access journal. MHR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. MHR welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-2190(P)
         3029-2204(O)

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Practical Medical Research

Practical Medical Research (PMR), published by Scineer Publishing PTE. LTD, is an open-access journal. PMR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. PMR welcomes all original manuscripts that do not be published in any other journals.Â


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    ISSN: 3029-2085(P)
          3029-2093(O)

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Forum on Research and Innovation Management

Forum on Research and Innovation Management (FRIM), published by Scineer Publishing PTE. LTD, is an open-access journal. FRIM is devoted to publish research and innovation management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on research and innovation management throughout the world. FRIM welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-1933(P)
         3029-1984(O)

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Construction Safety Technology and Management

Construction Safety Technology and Management (CSTM), published by Scineer Publishing PTE. LTD, is an open-access journal. CSTM is devoted to publish construction safety technology and management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on construction safety technology and management throughout the world. CSTM welcomes all original manuscripts that do not be published in any other journals.Â

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     ISSN: 3029-2069(P)
           3029-2077(O)

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Industrial Technology Research

Industrial Technology Research (ITR), published by Scineer Publishing PTE. LTD, is an open-access journal. ITR is devoted to publish industrial technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on industrial technology throughout the world. ITR welcomes all original manuscripts that do not be published in any other journals.

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    ISSN: 3029-1895(P)
          3029-2026(O)

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Environmental Protection and Health

Environmental Protection and Health (EPH), published by Scineer Publishing PTE. LTD, is an open-access journal. EPH is devoted to publish environmental protection and health related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on environmental protection and health throughout the world. EPH welcomes all original manuscripts that do not be published in any other journals.Â

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    ISSN: 3029-1909(P)
         3029-2018(O)

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Artificial Intelligence Technology Research

Artificial Intelligence Technology Research (AITR), published by Scineer Publishing PTE. LTD, is an open-access journal. AITR is devoted to publish artificial intelligence technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on artificial intelligence technology throughout the world. AITR welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-1968(O)
         3029-195X(P)
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Curriculum Learning and Exploration

Curriculum Learning and Exploration (CLE), published by Scineer Publishing PTE. LTD, is an open-access journal. CLE is devoted to publish curriculum related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on curriculum throughout the world. CLE welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-1976(O)
         3029-1941(P)
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Evaluation of Educational Research

Evaluation of Educational Research (EER), published by Scineer Publishing PTE. LTD, is an open-access journal. EER is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. EER welcomes all original manuscripts that do not be published in any other journals.

    ISSN: 3029-1992(O)
         3029-1925(P)
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World Education Forum

World Education Forum (WEF), published by Scineer Publishing PTE. LTD, is an open-access journal. WEF is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. WEF welcomes all original manuscripts that do not be published in any other journals.

    ISSN: 3029-214X(O)
         3029-2131(P)

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New Explorations in Education and Teaching

New Explorations in Education and Teaching (NEET), published by Scineer Publishing PTE. LTD, is an open-access journal. NEET is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. NEET welcomes all original manuscripts that do not be published in any other journals.Â

    ISSN: 3029-200X(O)
         3029-1917(P)

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Modern Economic Management Forum

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Modern Economic Management Forum (MEMF), published by Scineer Publishing PTE. LTD, is an open-access journal. MEMF is devoted to publish modern economic management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on economic management throughout the world. MEMF welcomes all original manuscripts that do not be published in any other journals.Â
    ISSN: 3029-2182(O)
         3029-2174(P)

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Research and Commentary on Humanities and Arts

Research and Commentary on Humanities and Arts (RCHA), published by Scineer Publishing PTE. LTD, is an open-access journal. RCHA is devoted to publish humanities and arts related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on humanities and arts throughout the world. RCHA welcomes all original manuscripts that do not be published in any other journals.Â

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      ISSN: 3029-2050(O)
           3029-2042(P)

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Scineer Publishing is a publisher of open access journals. Covering various disciplines and promoting interdisciplinary development, Scineer Publishing adheres to a principle of respecting academics, and publishes insightful and rigorous academic research contents.

12 Eu Tong Sen Street, #07-168, Singapore 059819
E-mail: scineerpub@126.com

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Copyright © 2023 Scineer Publishing Pte. Ltd.

Analysis of the Effectiveness of Social Media Marketing on China-Kazakhstan Cross-border E-commerce Platforms

Xiao Zhaojun

Abstract


With the rapid development of global e-commerce, cross-border e-commerce has become a significant force driving international
trade and regional economic cooperation. Cross-border e-commerce transactions between China and Kazakhstan, in particular, have shown
rapid growth in recent years. Social media, as a key marketing tool, significantly impacts companies' brand communication, user engagement,
and sales conversion. This paper examines major cross-border e-commerce platforms between China and Kazakhstan. By collecting social
media data, user engagement metrics, and sales conversion data, it analyzes the platforms' strategies in content publishing, event planning,
KOL collaboration, and advertising, and evaluates their marketing effectiveness. The study found significant differences across platforms in
strategy design, content format, and user engagement. Highly interactive content and KOL collaboration significantly boost user engagement
and purchase conversion. Based on this analysis, this paper proposes recommendations, including optimizing content strategies, adjusting advertising timing, and strengthening KOL resource integration. This paper provides practical insights for cross-border e-commerce companies
to enhance their social media marketing effectiveness in the Central Asian market and provides data support and an analytical framework for
related academic research.

Keywords


Cross-border e-commerce; China-Kazakhstan trade; Social media marketing; KOL marketing; Marketing effectiveness analysis; User interaction; Sales conversion rate

Full Text:

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References


[1] Lulu, W., & Kalashnikova, N. (2022, December). Kazakhstan and China: New Trends in International Cooperation. In International

Conference on Topical Issues of International Political Geography (pp. 123-132). Cham: Springer Nature Switzerland.

[2] Liyun, Y. (2022). China-Kazakhstan Joint Construction of the "Digital Silk Road" under the Background of COVID-19: Opportunities,

Challenges and Paths. Социально-политические науки, 12(1), 112-118.

[3] Xiao, T., Ai, S., & Zhang, W. (2018). Policy Recommendations for Promoting the Development of Cross-Border E-Commerce between

China and Central Asian Countries.

[4] Сембаева, Ж. С. (2025). EMERGING GREEN AND DIGITAL SUSTAINABLE MARKETS IN CENTRAL ASIA: A COMPARATIVE ANALYSIS OF KAZAKHSTAN AND UZBEKISTAN WITHIN CHINA'S BRI FRAMEWORK. [5]Известия. Серия:

Международные отношения и регионоведение, 61(3).

[6] Wu, X., & Solovieva, Y. V. (2022). Development and Opportunities of Cross-border E-commerce from the Perspective of" The Belt and

Road. Financial Engineering and Risk Management, 5 (7), 22, 24.

[7] Ming-zhe, S., Geng, C., & Hong-wei, W. (2025). Jurisdiction over electronic contracts in cross-border tourism disputes between China

and Kazakhstan: Dilemma and path. BULLETIN of LN Gumilyov Eurasian National University Law Series, 151(2), 243-253.

[8] Нан, Г. Ш. (2025). DIGITAL TOOLS FOR INCREASING INVESTMENT ATTRACTIVENESS AND COMPETITIVENESS: THE

EXPERIENCE OF CHINA AND KAZAKHSTAN. КАЗАХСТАНСКОЕ ВОСТОКОВЕДЕНИЕ, 13(1).

[9] Liu, H., Fang, C., & Ren, Y. (2016). Silk road economic belt China-Kazakhstan international cooperation demonstration zone logistics

industry development and cross-border E-commerce platform construction (丝绸之路经济带中国-哈萨克斯坦国际合作示范区物流

业发展与跨境电商平台建设). Arid Land Geography, 5, 951-958.

[10] Svetlana, G. (2020). China-Kazakhstan economic cooperation and "one belt, one road" initiative. European journal of economics and

management sciences, (2), 49-58.




DOI: http://dx.doi.org/10.70711/memf.v3i7.9478

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Scineer Publishing is a publisher of open access journals. Covering various disciplines and promoting interdisciplinary development, Scineer Publishing adheres to a principle of respecting academics, and publishes insightful and rigorous academic research contents.

12 Eu Tong Sen Street, #07-168, Singapore 059819
E-mail: scineerpub@126.com

Scineer

Valueble Links

Copyright © 2023 Scineer Publishing Pte. Ltd.