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Geological and Mining Engineering

Geological and Mining Engineering (GME), published by Scineer Publishing PTE. LTD, is an open-access journal. GME is devoted to publish geological and mining engineering related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on geological and mining engineering throughout the world. GME welcomes all original

ISSN: 3029-1887(P)

3029-2034(O)

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Food Safety and Quality

Food Safety and Quality (FSQ), published by Scineer Publishing PTE. LTD, is an open-access journal. FSQ is devoted to publish food safety and quality related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on food safety and quality throughout the world. FSQ welcomes all original manuscripts that do not be published in any other journals.

ISSN: 3029-2115(P)

3029-2123(O)

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Hydraulic Engineering and Power Research

Hydraulic Engineering and Power Research (HEPR), published by Scineer Publishing PTE. LTD, is an open-access journal. HEPR is devoted to publish hydraulic engineering and power related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on hydraulic engineering and power throughout the world. HEPR welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â ISSN: 3029-2158(P)

Â Â Â Â Â Â Â Â Â 3029-2166(O)

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Medical and Health Research

Medical and Health Research (MHR), published by Scineer Publishing PTE. LTD, is an open-access journal. MHR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. MHR welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â ISSN: 3029-2190(P)

Â Â Â Â Â Â Â Â Â 3029-2204(O)

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Practical Medical Research

Practical Medical Research (PMR), published by Scineer Publishing PTE. LTD, is an open-access journal. PMR is devoted to publish medicine related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on medicine throughout the world. PMR welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â ISSN: 3029-2085(P)

Â Â Â Â Â Â Â Â Â Â 3029-2093(O)

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Forum on Research and Innovation Management

Forum on Research and Innovation Management (FRIM), published by Scineer Publishing PTE. LTD, is an open-access journal. FRIM is devoted to publish research and innovation management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on research and innovation management throughout the world. FRIM welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â ISSN: 3029-1933(P)

Â Â Â Â Â Â Â Â Â 3029-1984(O)

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Construction Safety Technology and Management

Construction Safety Technology and Management (CSTM), published by Scineer Publishing PTE. LTD, is an open-access journal. CSTM is devoted to publish construction safety technology and management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on construction safety technology and management throughout the world. CSTM welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â Â ISSN: 3029-2069(P)

Â Â Â Â Â Â Â Â Â Â Â 3029-2077(O)

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Industrial Technology Research

Industrial Technology Research (ITR), published by Scineer Publishing PTE. LTD, is an open-access journal. ITR is devoted to publish industrial technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on industrial technology throughout the world. ITR welcomes all original manuscripts that do not be published in any other journals.

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Â Â Â Â ISSN: 3029-1895(P)

Â Â Â Â Â Â Â Â Â Â 3029-2026(O)

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Environmental Protection and Health

Environmental Protection and Health (EPH), published by Scineer Publishing PTE. LTD, is an open-access journal. EPH is devoted to publish environmental protection and health related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on environmental protection and health throughout the world. EPH welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â ISSN: 3029-1909(P)

Â Â Â Â Â Â Â Â Â 3029-2018(O)

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Artificial Intelligence Technology Research

Artificial Intelligence Technology Research (AITR), published by Scineer Publishing PTE. LTD, is an open-access journal. AITR is devoted to publish artificial intelligence technology related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on artificial intelligence technology throughout the world. AITR welcomes all original manuscripts that do not be published in any other journals.Â

Â Â Â Â ISSN: 3029-1968(O)

Â Â Â Â Â Â Â Â Â 3029-195X(P)
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Curriculum Learning and Exploration

Curriculum Learning and Exploration (CLE), published by Scineer Publishing PTE. LTD, is an open-access journal. CLE is devoted to publish curriculum related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on curriculum throughout the world. CLE welcomes all original manuscripts that do not be published in any other journals.Â

Â Â Â Â ISSN: 3029-1976(O)

Â Â Â Â Â Â Â Â Â 3029-1941(P)
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Evaluation of Educational Research

Evaluation of Educational Research (EER), published by Scineer Publishing PTE. LTD, is an open-access journal. EER is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. EER welcomes all original manuscripts that do not be published in any other journals.

Â Â Â Â ISSN: 3029-1992(O)

Â Â Â Â Â Â Â Â Â 3029-1925(P)
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World Education Forum

World Education Forum (WEF), published by Scineer Publishing PTE. LTD, is an open-access journal. WEF is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. WEF welcomes all original manuscripts that do not be published in any other journals.

Â Â Â Â ISSN: 3029-214X(O)

Â Â Â Â Â Â Â Â Â 3029-2131(P)

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New Explorations in Education and Teaching

New Explorations in Education and Teaching (NEET), published by Scineer Publishing PTE. LTD, is an open-access journal. NEET is devoted to publish education related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on education throughout the world. NEET welcomes all original manuscripts that do not be published in any other journals.Â

Â Â Â Â ISSN: 3029-200X(O)

Â Â Â Â Â Â Â Â Â 3029-1917(P)

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Modern Economic Management Forum

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Modern Economic Management Forum (MEMF), published by Scineer Publishing PTE. LTD, is an open-access journal. MEMF is devoted to publish modern economic management related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on economic management throughout the world. MEMF welcomes all original manuscripts that do not be published in any other journals.Â

Â Â Â Â ISSN: 3029-2182(O)

Â Â Â Â Â Â Â Â Â 3029-2174(P)

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Research and Commentary on Humanities and Arts

Research and Commentary on Humanities and ArtsÂ (RCHA), published by Scineer Publishing PTE. LTD, is an open-access journal. RCHA is devoted to publish humanities and arts related articles in the form of original papers, review papers and case studies. It also provides a platform for scholars to exchange the latest information in the related fields and aim to promote the research on humanities and arts throughout the world. RCHA welcomes all original manuscripts that do not be published in any other journals.Â

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Â Â Â Â Â Â ISSN: 3029-2050(O)

Â Â Â Â Â Â Â Â Â Â Â 3029-2042(P)

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Scineer Publishing is a publisher of open access journals. Covering various disciplines and promoting interdisciplinary development, Scineer Publishing adheres to a principle of respecting academics, and publishes insightful and rigorous academic research contents.

12 Eu Tong Sen Street, #07-168, Singapore 059819

E-mail: scineerpub@126.com

Copyright © 2023 Scineer Publishing Pte. Ltd.

A Study on Digital Marketing Strategies of Sichuan Cuisine Catering Enterprises Based on Sichuan Cuisine Culture

Fengze Wang*, Liqin Hu

Abstract

Against the backdrop of the deep penetration of the digital economy into the catering industry, Sichuan cuisine catering enterprises
face development challenges such as homogeneous competition, weak cultural dissemination, and lagging digital transformation. Meanwhile,
consumer demand has upgraded to a dual experience of "taste + culture." This paper takes Sichuan cuisine culture as its core entry point,
combining industry big data from 2023-2025, and employing big data technologies such as word cloud analysis and association rule analysis
(Apriori algorithm), to systematically investigate the current status of digital construction in Sichuan cuisine catering enterprises. It identifies
their core needs for digital construction and constructs a three-in-one digital marketing path and methodology system integrating "culture +
technology + operation" tailored to the characteristics of the Sichuan cuisine industry. The research results show that Sichuan cuisine catering
enterprises have three core needs for digital construction, and these needs exhibit significant synergy. The coordinated implementation of the
three paths, namely the digital dissemination of Sichuan cuisine culture, big data-driven precision marketing, and intelligent operation-based
digital retention, can effectively address the pain points of Sichuan cuisine catering enterprises. The research findings enrich the theoretical
system of digital marketing for specialty catering categories, provide practical guidance for the digital transformation of Sichuan cuisine catering enterprises, and promote the digital inheritance and dissemination of Sichuan cuisine culture.
CCS CONCEPTS • Social and professional topics• Computing / technology policy • Commerce policy

Keywords

Sichuan cuisine culture; Sichuan cuisine catering enterprises; Digital Marketing; Demand mining; Apriori algorithm

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References

[1] The review meeting of the World Federation of Chinese Catering Industry's group standard "Evaluation Specification for Sichuan Cuisine Restaurants" was held in Beijing [J]. Food Industry, 2026, 47(01):60.

[2] Research Report on the Development of Sichuan Cuisine Industry in China. 2025. NCBD, a research and certification organization for

big data in the catering industry. https://www.sohu.com/a/924956499_120289228

[3] Wei Jiawen. 2024. Digital Transformation in Catering Industry: Current Developments and Policy Recommendations. Academic Journal

of Business & Management, 6(6), https://doi.org/10.25236/AJBM.2024.060615.

[4] Liu Yutong & Zuo Shixiang. 2025. Marketing strategy innovation of Sichuan cuisine industry under the background of digitalization:

the perspective of 4Ps theory. China Collective Economy, (31), 109-112. https://doi.org/10.20187/j.cnki.cn/11-3946/f.2025.31.017.

[5] Fan SHENG, Xiaofei ZHANG & Shichong YAO. 2025. Pathways and Recommendations for the Digital Transformation of the Sichuan

Cuisine Industry. Social Science Theory and Practice, 7(4), 147-154. https://doi.org/10.6914/TPSS.070416.

[6] Sahar tavakoli. 2026. Review: Paranatures in Culinary Culture: An Alimentary Ecology, by Thomas R. Parker. Gastronomica, 26(1),

101-103. https://doi.org/10.1525/GFC.2026.26.1.101.

[7] Yuxin Yang. 2024. The Impact of Consumer Trust in AI and Brand Attitudes on Continued Use of Robotic Menu Customization. Journal

of Economics and Management Sciences, 7(3), p17-p17. https://doi.org/10.30560/JEMS.V7N3P17.

[8] Risqo Wahid, Jiseon Han, Nizar Fauzan & Heikki Karjaluoto.(2026). Generative AI for Video Translation: Consumer Evaluation in International Markets. Journal of International Marketing, 34(1), 27-33. https://doi.org/10.1177/1069031X251404843.

[9] Mbarek Rahmoune. 2026. Synergizing circular information sharing and augmented workforce solutions: a digital marketing approach

to sustainable supply chain management. Environmental Economics and Policy Studies, (prepublish), 1-17. https://doi.org/10.1007/

S10018-026-00464-9.

[10] Chenxi Yang, Yiran Zhao, Hanyu Zheng & Zhiqi Zhu. 2024. External Communication Effect of Short Video of Chinese We-media—

—Take the Topic of Chinese Food Culture on YOUTUBE as an Example.(eds.)Proceedings of the 5th International Conference on

Educational Innovation and Philosophical Inquiries (part1) (pp.715-722). Nanjing University of the Arts; Beijing World Youth Academy; Shanghai World Foreign Language Academy; Southwestern University of Finance and Economics; https://doi.org/10.26914/

c.cnkihy.2024.080772.

[11] Jared T McGuirt, Megan R Winkler, Yarisbel Melo Herrera, Bree Bode, Caitlin M Lowery & Maya Vadiveloo. 2026. Digitalization of

the Retail Food Environment: Modernizing Food Access, Highlighting Health Equity, and Identifying Opportunities for Future Research

and Practice. Journal of nutrition education and behavior, https://doi.org/10.1016/J.JNEB.2025.11.014.

DOI: http://dx.doi.org/10.70711/memf.v3i8.9717

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Scineer Publishing is a publisher of open access journals. Covering various disciplines and promoting interdisciplinary development, Scineer Publishing adheres to a principle of respecting academics, and publishes insightful and rigorous academic research contents.

12 Eu Tong Sen Street, #07-168, Singapore 059819

E-mail: scineerpub@126.com

Copyright © 2023 Scineer Publishing Pte. Ltd.