Youth-oriented Expression of Main Melody Films and TV Dramas: Emotional Communication and the Construction of Value Identity

Abstract

Based on emotional communication theory and cultural research perspectives, this paper focuses on the youth-oriented transformation trend of main melody films and TV dramas. It systematically analyzes their innovative expressions in narrative strategies, audio-visual
language and communication channels, and explores the core role of emotional communication in narrowing intergenerational gaps and stimulating youth resonance. The paper points out current dilemmas such as content homogenization, deliberate emotional expression and rigid
value transmission, and proposes development paths including deepening content innovation, strengthening emotional resonance and optimizing the communication ecology. It provides theoretical reference and practical guidance for main melody films and TV dramas to realize value
guidance among youth groups.