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On the Construction of External Discourse Regarding the Cross-cultural English Translation of Sanxingdui Cultural Terminology from the Perspective of Language Security

Yuxin Gan, Liying Zhang

Abstract


Sanxingdui's the pulse of ancient Shu—but ever wonder what breaks when we "explain" it globally. It's language security and who
controls the narrative. Take "Zongmu masks"—swallowed by Western jargon, or over-domesticated till the sacred leaks out. But semantic
decay spreads—from objects to rituals to how we define the civilization itself. Chaos doesn't just confuse; it silences native voices. Fix it with
"phonetic pinning" (anchor the sound) plus "semantic padding". Not a wall—a flexible matrix: uniform labels up top, deep context underneath. A blueprint for ideas to travel far without getting hollowed out.

Keywords


Language Security; Sanxingdui Culture; Cultural Terminology; Cross-cultural Translation; Discourse Construction

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References


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DOI: http://dx.doi.org/10.70711/rcha.v4i7.10093

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