Assessment of the Factors Affecting Dance Sports Inter-est as Basis for a Promotion Plan

Abstract

The thesis used research methods such as literature study, questionnaire survey and expert consultation in assessing the factors af-fecting the interest in dance sport in order to provide a basis for the development of the programme. Dance for Sport, as a potential sport, at-tracts more and more participants and spectators, but its development still faces some challenges. Through a literature review and qualitative-quantitative research methods, we collected data on interest in dance sport and analysed the factors associated with that interest. Findings suggest that individual interest, social factors, publicity and promotional activities, education and training opportunities, and event quality signifcantly infuence interest in sport dance. Based on these results, a promotional plan is proposed that aims to increase the visibility of sport dance and attract more participants and spectators, thereby promoting its development and popularity. This study provides substantial recommendations for promotional strategies in the feld of sport dance and is expected to contribute to the sustainable growth of the feld.