Research on the Linguistic Landscape in Xishan Scenic Area from a Multilingual Perspective
Abstract
Province as an example, this study examines the language ecology in the official linguistic landscape of tourist areas. It is found that the use
of traditional Chinese is a prominent feature of the linguistic landscape in Xishan Scenic Area. Chinese plays a dominant role in the linguistic
landscape, with the highest usage percentage and salience. Although English as a lingua franca is not salient enough compared with Chinese,
it is widely used in the local linguistic landscapes. In addition to English, the official linguistic landscape of Xishan also features the use of
languages such as Thai, Korean, Vietnamese, and Japanese. The findings provide an authentic portrait of the linguistic landscape in an international tourism destination in China.
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DOI: http://dx.doi.org/10.18686/rcha.v2i2.4032
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