Division, Detachment and Junction: Analysis of Partner Media Social Culture based on Media Context Theory
Abstract
This article aims to use Meyerowitzs media context theory as an analytical framework, combining actual data and cases from social
media platforms such as Weibo and Xiaohongshu, to deeply explore the behavioral motivations of partner socialization and its resulting social impacts, in order to reveal the social cultural characteristics of the new generation of young people in the digital media era.
media platforms such as Weibo and Xiaohongshu, to deeply explore the behavioral motivations of partner socialization and its resulting social impacts, in order to reveal the social cultural characteristics of the new generation of young people in the digital media era.
Keywords
Partner socialization; Social media; Media context theory; Social psychology; Time anxiety
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