Conservation and Revitalization of a Tourism Commercialized Historic District 
-- Case Study in Ciqikou Ancent Town in Chongqing

Jinhao Wen

Conservation and Revitalization of a Tourism Commercialized Historic District -- Case Study in Ciqikou Ancent Town in Chongqing

Jinhao Wen

Abstract

Histroic district is a carrier of local culture and collective memory of a place. Nowadays, tourists preferred to travel to histric district, which boosts the development of tourism commercialization. As a result, tourism commercialization and commoditization for touristss
experience came into being. In the historic district, homogeneous products are common, cultural elements are being used in branding and market areas. The phenomenon of tourism commercialization in the context of China is very common, weakening the meaning of local culture.
Over commercialization makes it difficult for the local residents and tourists to perceive the authenticity of urban heritage in modern society.
Based on existing research results and theoretical basis, and through the case study in Ciqikou Ancient Town in Chongqing, this paper proposed advice aiming to make tourism commercialization and culture conservation coexist and thrive in the historic district.

Keywords

Ciqikou historic district; Over commercialization; Revitalization

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References

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