Research on the Foreign Publicity Translation of ICH from the Perspective of Communication Studies: A Case Study of the Beijing Eight Imperial Handicrafts
Abstract
dissemination of the Beijing Eight Imperial Handicrafts within the context of cultural outreach helps enhance the global influence of Chinese culture. This study aims to utilize the 7W model of communication studies as a framework to analyze the translation and dissemination
processes and challenges of the capitals traditional craftsmanship intangible cultural heritage, Beijing Eight Imperial Handicrafts. This analysis will focus on the seven key elements of communication: the purpose, subject, content, channel, audience, circumstances, and effect. By
examining the names, cultural items, and production techniques involved, the study seeks to summarize appropriate strategies to contribute to
the international promotion of the capitals intangible cultural heritage projects.
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