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Exploring the Formation and Expression of Editing Power to Analyze the Training Pathways for New Media Marketing Talent

Hui Li, Ling Ye

Abstract


In the context of the information age, the rapid development of the market economy brings both unlimited opportunities and severe
challenges to the marketing planning industry. Current marketing planning education in China faces issues such as a uniform curriculum and a
disconnection between theory and practice, which makes it difficult to meet the markets urgent demand for high-quality new media marketing
talent. This study will explore how the formation and expression of editorial power can optimize the training pathways for new media marketing talent, aiming to enhance the adaptability of education and the effectiveness of talent training.

Keywords


Editing; Marketing; New Media Marketing Talent

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References


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the Perspective of New Media [J]. Journal of China Multimedia and Network Teaching (Early Issue), 2023, (04): 171-174.

[4] Jing Yaping. Thoughts on Enhancing the Editorial Power of Social Science Journals in Universities [J]. Journal of Chongqing College of

Education, 2008, (05): 5-8.

[5] Li Junling. Exploring the "Five Power Model" of Editorial Power [J]. Friend of Editors, 2011, (04).


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