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A Deliberate Metaphorical Framing Analysis in Multimodal Cartoons -- By Analyzing Environmental Cartoons

Xue Liu

Abstract


Drawing on deliberate metaphor theory and framing theory, this study takes the environmental cartoons for case analysis and explore how deliberate metaphors construct in multimodal cartoons and how to convey social communicative meaning deliberately. The analysis
founded three types of surface frames: HUMAN frame, MONSTER frame and DEATH frame. Deliberate metaphors attempt to invite readers
to understand environmental cartoons from the frames in which the source domain is constructed. The cartoons embody the value of harmonious coexistence between human beings and nature and advocate individuals to protect the environment.

Keywords


Deliberate metaphor; Framing theory; Multimodal

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References


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