Muxi Gao

Analyzing the Influencing Factors of College Students Online Shopping Preference

Muxi Gao

Abstract

The power of comments is great, as can be seen from the Internet violence incident, people are easy to be affected by others comments. This project is based on online shopping, and discusses how people will be most affected by online shopping. In this experiment, questionnaires and other methods were used to collect the answers of hundreds of subjects. By setting control variables, it was concluded that in
online shopping, comments are most likely to affect peoples purchasing behavior.

Keywords

Online Shopping; Consumer Behavior; Comments and Reviews

Full Text:

PDF

Included Database

References

[1] Britt, S. H. (1950). The strategy of consumer motivation. Journal of marketing, 14(5), 666-674.

[2] Gyung Kim, M. , Wang, C. , & Mattila, A. S. (2010). The relationship between consumer complaining behavior and service recovery:

An integrative review. International Journal of Contemporary Hospitality Management, 22(7), 975-991.

[3] Hu, M. , Rabinovich, E. , & Hou, H. (2015). CUSTOMERS COMPLAINTS IN ONLINE SHOPPING: THE ROLE OF SIGNAL

CREDIBILITY. Journal of Electronic Commerce Research, 16(2).

[4] Ren, J. , Yeoh, W. , Shan Ee, M. , & Popovi?, A. (2018). Online consumer reviews and sales: Examining the chicken-egg relationships.

Journal of the Association for Information Science and Technology, 69(3), 449-460.

[5] Erkan, I. , & Elwalda, A. (2018). Your comments are important to me! The impacts of online customer reviews in shopping websites.

International Journal of Internet Marketing and Advertising, 12(1), 1-18.

[6] SivaKumar, A. , & Gunasekaran, A. (2017). An empirical study on the factors affecting online shopping behavior of millennial consumers. Journal of Internet Commerce, 16(3), 219-230.

[7] Stephen, A. T. (2016). The role of digital and social media marketing in consumer behavior. Current opinin in Psychology, 10, 17-21.

Refbacks

There are currently no refbacks.