Muxi Gao

doi:10.18686/rcha.v2i3.4118

Analyzing the Influencing Factors of College Students Online Shopping Preference

Muxi Gao

Abstract

The power of comments is great, as can be seen from the Internet violence incident, people are easy to be affected by others comments. This project is based on online shopping, and discusses how people will be most affected by online shopping. In this experiment, questionnaires and other methods were used to collect the answers of hundreds of subjects. By setting control variables, it was concluded that in
online shopping, comments are most likely to affect peoples purchasing behavior.

Keywords

Online Shopping; Consumer Behavior; Comments and Reviews

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References

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DOI: http://dx.doi.org/10.18686/rcha.v2i3.4118

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