Research on Mainstream Media News Practice from the Perspective of Media Fusion -- Taking the New Beijing News as an Example
Abstract
As the wave of media integration approaches, how mainstream media can adapt to the trend of the times and achieve the transition
from traditional single reporting forms to diverse and integrated forms of news reporting in new media, and how to achieve technological,
morphological, and thinking transformation in news practice has always been a key concern in the news industry. In the current stage of integrated news reporting, some media are moving towards the misconception of neglecting content and blindly stacking news reporting forms
in pursuit of integration. This article takes the New Beijing News dynamic news series as an example, focusing on the content characteristics,
narrative characteristics, and communication characteristics of mainstream media integrated innovation reporting. It deconstructs various
forms of news in this series, analyzes the advantages and disadvantages of communication effects, and proposes innovative inspirations for
the development of integrated news.
from traditional single reporting forms to diverse and integrated forms of news reporting in new media, and how to achieve technological,
morphological, and thinking transformation in news practice has always been a key concern in the news industry. In the current stage of integrated news reporting, some media are moving towards the misconception of neglecting content and blindly stacking news reporting forms
in pursuit of integration. This article takes the New Beijing News dynamic news series as an example, focusing on the content characteristics,
narrative characteristics, and communication characteristics of mainstream media integrated innovation reporting. It deconstructs various
forms of news in this series, analyzes the advantages and disadvantages of communication effects, and proposes innovative inspirations for
the development of integrated news.
Keywords
Media convergence; Mainstream media; New Beijing News
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DOI:10.15897/j.cnki.cn51-1046/g2.2018.01.006.
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