A Case Study: The Effect of Traffic Police Mascot (Cpsp) 
in Promoting Pedestrian Crossing Habits

Chong Alberto

A Case Study: The Effect of Traffic Police Mascot (Cpsp) in Promoting Pedestrian Crossing Habits

Abstract

The Macao Public Security Police Forces mascot for social media has sparked discussions among local netizens. This article evaluates the impact of the mascot on pedestrian crossing habits through a traffic accident case study. Findings suggest that Macao residents have
increased awareness of traffic safety and compliance with laws.

Keywords

Police mascot; Effect of traffic; Promoting new habits; Social media promotion; Pedestrian crossing

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