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On the Interpretation of National Cultural Elements in Visual Communication

Hui Wang, Xuerui Li

Abstract


With the development of market economy and the progress of scientific progress, visual communication design has also entered a
new period of modern development. At the same time, visual communication design also presents diversified characteristics. Entering a new
era, the cultural construction has been promoted to a new historical height by the Party Central Committee. Chinas cultural construction has
also made relatively high achievements, showing a vivid picture of more prosperous and vigorous development of culture. This requires the
full combination of local national culture and visual communication design, which can not only provide better services for local urban development and brand publicity, but also play an important role in driving the local market economy.

Keywords


National cultural elements; Visual communication; Annotation

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References


[1] Bock Mary Angela. Book Review: Visual Communication: Understanding Images in Media Culture[J]. Visual

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[2] Ji Shaorong, Lin PangSoong. Aesthetics of Sustainability: Research on the Design Strategies for Emotionally Durable Visual Communication Design[J]. Sustainability,2022,14(8).

[3] BU Xiangwei. Research on the Path of Integrating Regional Culture Into the Ideological and Political Education of Visual Communication Design Curriculum from the Perspective of Core Literacy[J]. Higher Education of Social Science,2022,22(1).

[4] Hui Huang, Wanping Zhou. Study on the Construction of Integrating Regional Characteristics Into the Talent Training Program of Universities-- Taking the Visual Communication Design Major of Jingdezhen Ceramic University as An Example[J]. International Journal

of Social Science and Education Research,2022,5(1).


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