On the Interpretation of National Cultural Elements in Visual Communication

Abstract

With the development of market economy and the progress of scientific progress, visual communication design has also entered a
new period of modern development. At the same time, visual communication design also presents diversified characteristics. Entering a new
era, the cultural construction has been promoted to a new historical height by the Party Central Committee. Chinas cultural construction has
also made relatively high achievements, showing a vivid picture of more prosperous and vigorous development of culture. This requires the
full combination of local national culture and visual communication design, which can not only provide better services for local urban development and brand publicity, but also play an important role in driving the local market economy.