Research on the Marketing Strategy of Hainan Tourism Cultural and Creative Products from the Perspective of Brand Culture
Abstract
With the rapid development of tourism and the diversification of consumer demand, cultural and creative products, as an important
part of the tourism market, and their marketing strategies are increasingly attracting attention. Based on the perspective of brand culture, this
paper studies the marketing strategy of Hainan tourism cultural and creative products. Firstly, it analyzes the current situation and market environment of the tourism cultural and creative products in Hainan; secondly, the marketing strategy of cultural and creative products is discussed
from the perspective of brand culture; finally, the specific marketing strategy suggestions and the future development trend are discussed.
part of the tourism market, and their marketing strategies are increasingly attracting attention. Based on the perspective of brand culture, this
paper studies the marketing strategy of Hainan tourism cultural and creative products. Firstly, it analyzes the current situation and market environment of the tourism cultural and creative products in Hainan; secondly, the marketing strategy of cultural and creative products is discussed
from the perspective of brand culture; finally, the specific marketing strategy suggestions and the future development trend are discussed.
Keywords
Brand culture; Hainan tourism; Cultural and creative products; Marketing strategy
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