Research on Shaping the Brand Image of Tourist Attractions by Historical and Cultural Landscape
Abstract
Historical and cultural landscape has an important influence in shaping the brand image of tourist attractions. By digging deep into
the historical background and cultural connotation, tourist attractions can not only form a unique brand image, but also improve the cultural
identity and loyalty of tourists. Historical attractions, such as the Palace Museum, have become an important base for academic research and
cultural dissemination by displaying its profound cultural heritage. Combined with modern technology and interactive experience, tourist attractions can transform these cultural landscapes into vivid brand stories and rich cultural activities, thus further enhancing their market competitiveness.
the historical background and cultural connotation, tourist attractions can not only form a unique brand image, but also improve the cultural
identity and loyalty of tourists. Historical attractions, such as the Palace Museum, have become an important base for academic research and
cultural dissemination by displaying its profound cultural heritage. Combined with modern technology and interactive experience, tourist attractions can transform these cultural landscapes into vivid brand stories and rich cultural activities, thus further enhancing their market competitiveness.
Keywords
Historical and cultural landscape; Tourist attractions; Brand image
Full Text:
PDFReferences
[1] Ma Mengchao. Research on the cultural landscape of Xinxiang City under the background of cultural and tourism integration [J]. Tourism and Photography, 2022, (03): 73-75.
[2] Zhang Yuqing, Zhou Zhicheng, Zhou Wuzhong. Research on Regional Revitalization based on Cultural Landscape [C] / / Shanghai Jiao
Tong University, International Design Science Society. Proceedings of the fifth Oriental Design Forum and 2019 Oriental Design International Symposium. School of Design, Shanghai Jiao Tong University; Innovation and Design Center;, 2019:11.
[3] Changjiang. Application of human landscape in historical scenic spots [D]. Shaanxi Normal University, 2019.
DOI: http://dx.doi.org/10.18686/rcha.v2i4.4269
Refbacks
- There are currently no refbacks.
