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The Temple Check-in Craze: An Aesthetic Communication Analysis of Traditional Culture in the New Media Context

Xiaoya Sun

Abstract


This article takes the phenomenon of temple check-in craze as the analysis object, and from the perspective of aesthetic communication, deeply explores the inevitability of combining traditional cultural communication with New media from the perspective of self media.
Explored the reference signifi cance and existing problems of new communication paradigms for the dissemination of traditional cultural aesthetics, and proposed corresponding methods and ideas.

Keywords


Traditional culture; New media; Esthetics; Communication

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References


[1] Jiehongyun, Li Xia. The Basic Path of Inheritance and Innovation of Excellent Traditional Etiquette Culture [J]. In the Era of Think

Tank, 2019(11): 237-238

[2] Fongmengyao, On the Expression of Excellent Traditional Chinese Culture in Li Ziqi's Short Videos [D]. Master's Thesis at Yunnan

University of Arts, 2022

[3] Reflection on the "Temple fever": Why are more and more young people beginning to seek gods and worship Buddha?, https://www.

sohu.com/

[4] Liu Wang Behind the popularity of "temple coffee": a new scene of manufacturing and consumption[N].2023-3-27




DOI: http://dx.doi.org/10.18686/rcha.v2i5.4543

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