On the Integration and Application of New Media Technology and Advertising Design
Abstract
In the new era, the rapid development of new media technology has injected new vitality and new impetus into advertising design.
Realizing the integration of new media technology and advertising design can innovate advertising design ideas, improve advertising design
effects, meet diversified advertising design needs, expand advertising communication channels, and promote the sustainable development of
advertising design industry. Starting from new media technology, this paper analyzes the advantages brought by new media technology to
advertising design, and discusses the specific application of new media technology and advertising design in combination with the actual situation, so as to provide reference and reference for advertising designers.
Realizing the integration of new media technology and advertising design can innovate advertising design ideas, improve advertising design
effects, meet diversified advertising design needs, expand advertising communication channels, and promote the sustainable development of
advertising design industry. Starting from new media technology, this paper analyzes the advantages brought by new media technology to
advertising design, and discusses the specific application of new media technology and advertising design in combination with the actual situation, so as to provide reference and reference for advertising designers.
Keywords
New media technology; Advertising design; Converged applications
Full Text:
PDFReferences
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2023, (05):41-43.)
DOI: http://dx.doi.org/10.18686/rcha.v2i5.4547
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