Research on the Application of the Fu Lu Shou Auspicious 
Patterns in Gift Packaging Design

Mengze Yuan*; Surendheran Kaliyaperumal

doi:10.18686/rcha.v2i6.4720

Research on the Application of the Fu Lu Shou Auspicious Patterns in Gift Packaging Design

Mengze Yuan*, Surendheran Kaliyaperumal

Abstract

In the profound connotation of Chinese culture, Fu Lu Shou (which symbolize happiness, wealth and longevity respectively in
Chinas culture) auspicious patterns, with its unique symbolic significance and aesthetic value, has become an important element of the integration of traditional art and modern design. With the continuous development of the gift market, packaging design, as a key link in conveying
cultural connotations and enhancing the value of goods, is receiving more and more attention. Based on this, the following application of the
auspicious pattern in the gift packaging design is discussed for reference.

Keywords

Fu Lu Shou auspicious patterns; Gift packaging design; Application research

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References

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DOI: http://dx.doi.org/10.18686/rcha.v2i6.4720

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