Research on the Innovation Strategy of Corporate Brand Logo Design in the Digital Era Research

Abstract

By analyzing the innovation path of corporate brand identity design in the context of the digital era, this paper proposes adopting a digital minimalist style to streamline the visual elements of the brand, optimizing the color collocation of the brand identity by using
color emotion analysis, selecting minimalist icon design to deepen the impression of the brand, and integrating dynamic micro-interaction
to stimulate the vitality of the brand identity, so as to ensure the consistency of the brand presentation. The implementation of these innovative means not only enhances the recognition and aesthetic value of the brand logo, but also promotes deeper interaction and emotional
connection between the brand and consumers, thus achieving effective communication and sustainable growth of the brand in the wave of
digitalization.