Mount Taishan Cultural IP Image Modeling and Extension Strategy
Abstract
Mount Taishan has a solid foundation for the integration and development of culture and tourism, and has the unique advantages
of creating a culture and tourism brand. Under the background of cultural tourism industry moving towards the whole industrial chain of IP
economy, this paper discusses the rules and methods of Mount Taishan cultural IP in image modeling and extension through the study of cultural tourism IP brand image.
of creating a culture and tourism brand. Under the background of cultural tourism industry moving towards the whole industrial chain of IP
economy, this paper discusses the rules and methods of Mount Taishan cultural IP in image modeling and extension through the study of cultural tourism IP brand image.
Keywords
Cultural tourism; Mount Taishan; Cultural; IP image
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DOI: http://dx.doi.org/10.70711/rcha.v2i7.5193
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