Huan He

doi:10.70711/rcha.v2i7.5213

A Study on the Multimodal Discourse Construction of Traditional Chinese Medicine Classics Cross-cultural Communication: The Case of China in the ClassicsCompendium of Materia Medica

Huan He

Abstract

With the promotion of the Belt and Road Initiative, traditional Chinese medicine (TCM) culture is gradually becoming familiar to
overseas audiences. This paper explores the influence of TCM classic cross-cultural communication by using the comments on the CGTN
platform of YouTube official website for China in the Classics-Compendium of Materia Medica as the corpus. It constructs the multimodal
discourse of TCM classic cross-cultural communication from the modalities of sound, image, and text, aiming to provide new ideas for the
overseas dissemination of TCM classics.

Keywords

Full Text:

PDF

Included Database

References

[1] BARTHESR.Rhetoric of the Image// BARTHESR. Image Music Text.London: Fontana. 1977:32-51. DOI: 10.14086 / j.carol carroll nki

wujhs. 2017.06.015.

[2] Halliday M. A. K. Language Social Semiotic [M]. London: Arnold 1978.

[3] HALLIDAY, M.A.K. An Introduction to Functional Grammar(2nd edition) [M]. London: Routledge, 1994: 37.

[4] Edward Hall. The Silent Language [M]. Liu Jianrong, trans. Shanghai: Shanghai People's Publishing House, 1991:20. Young Reporter,

2016(9): 91-92.

[5] Li Zhanzi. Social Semiotic analysis of multimodal discourse [J]. Foreign Language Research, 2003(5): 1-8.

[6] Shi Jingwei. Research on cross-cultural Communication of visual symbols [D]. Guangzhou: South China University of Technology,

2010.

[7] Wu Liulin & Xie Wenwen.(2021). China in Classics: The Construction of Multimodal Cultural Values. Television Research (06), 37-40.

[8] Zhang Delu, Exploration of the Comprehensive Theoretical Framework of Multimodal Discourse Analysis, Chinese Foreign Languages,

2009 (1).

[9] Zhu Yongsheng. The theoretical basis and research methods of multimodal Discourse Analysis [J]. Journal of Foreign Languages, 2007,

(05): 82-86. DOI:10.16263/j.cnki.23-1071/h.2007.05.034.

[10] Xiao Jun.Multimodal Discourse Analysis: Theoretical model and its methodological significance for cross-cultural Communication research of new media [J]. Journal of Wuhan University (Humanities Edition), 2017, 70 (06): 126-134.

[11] Zhang Yulin.(2024). Language Creation Path of hosts of cultural variety Shows from Diversified Narrative Perspectives: A case study of

China in Classics. Media Forum (14), 76-78.

DOI: http://dx.doi.org/10.70711/rcha.v2i7.5213

Refbacks

There are currently no refbacks.