Cross-Cultural Identity in Cultural and Creative Products: A Communication Perspective
Abstract
With the rapid advancement of globalization, cultural and creative products—vital mediums for conveying culture—have gained
significant importance among nations worldwide. These products carry profound cultural messages and facilitate cross-cultural interactions.
This article aims to examine the dynamics of cross-cultural communication concerning cultural and creative products by exploring the influence of cultural symbols, adaptation techniques, and emotional resonance in consumers’ identities. The study addresses aspects related to
cultural differences and communication barriers, as well as successful strategies that promote cross-cultural identity, while also providing
theoretical support for the internationalization of cultural and creative products.
Keywords
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DOI: http://dx.doi.org/10.70711/rcha.v2i7.5217
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