Study on the Cultural Connotation Mining of Outdoor Sports in Hainan and its Influence on Development

Abstract

This study aims to explore the cultural connotation of outdoor sports in Hainan and explore its impact on the development of outdoor sports in Hainan. Through the methods of literature research, field investigation and case analysis, this paper deeply analyzes the connotation of natural ecological culture, Marine culture and national culture contained in Hainan outdoor sports. The research results show that the
cultural connotation of outdoor sports in Hainan is rich and diverse, which has a positive role in promoting its development, including enhancing brand image, attracting tourists to participate in, and promoting cultural inheritance. The conclusion of the study is that the cultural connotation of outdoor sports in Hainan should be fully paid attention to and explored, and integrated into the development planning and promotion
of outdoor sports in order to achieve the sustainable development of outdoor sports in Hainan.