Study on Communication Strategy of Bridge Red Culture Outreach Translation in Hunan

Abstract

With the advancement of the Belt and Road initiative, Hunan bridge, as an important carrier of red culture, is of great significance
to the inheritance and promotion of Chinese culture. Based on literature research and case study method, this paper gives an overview of the
red culture of bridge, elaborates the theoretical basis of outreach translation, proposes targeted communication strategies and evaluates the
implementation effect of these strategies, finally summarizes the problems and deficiencies in the study and puts forward suggestions for improvement. It summarizes the problems in the study and makes suggestions for improvement, aiming to enrich the theoretical system of outreach translation and provide practical guidance for the effective communication of Hunan bridge red culture.