Discussion on the Promotion of the Professional Ability of Announcer and Host in the Comprehensive Media Era

Abstract

In the era of comprehensive media, the diversification of information communication channels has put forward higher requirements
for the professional ability of announcers and hosts. In this context, how announcers and hosts can improve news sensitivity, political literacy,
multimedia skills, cross-platform communication ability, language expression and communication skills and other professional skills through
continuous learning and practice, so as to adapt to the new trend of media convergence development. At the same time, this paper also emphasizes the importance of improving the professional ability of broadcasters and hosts in the comprehensive media era, as well as the necessity
of continuous learning and innovation. By comprehensively improving these professional abilities, announcers and hosts will be able to better
serve the public and promote the sustainable and healthy development of the media industry.