On the Development Direction of Modern Private Enterprises under the Brand Personification

Abstract

With the continuous development of market economy, brand personification has become an important means for modern enterprises
to enhance brand competitiveness. This paper aims to explore the development direction and strategy of modern private enterprises under the
background of brand personification. Through the in-depth analysis of the concept of brand personification and the development trend of the
industry, combined with the development status and challenges of modern private enterprises, a series of targeted suggestions and countermeasures are put forward, in order to provide theoretical support and practical guidance for the development of modern private enterprises.