Research on the Image Communication Strategy of Urban Cultural Tourism in the New Media Environment
Abstract
Under the current development of network information technology and computer technology, the development of the new media industry has been promoted, so that the human society has entered the new media era, under this trend, it is necessary to conform to the trend of
the times, and strengthen the construction of the city image based on the characteristics and trends of the new media environment, especially
the image of urban cultural tourism. According to the characteristics, needs and development trends of the cultural and tourism industry, we
will actively explore new urban image communication models and build new communication patterns, so as to promote the comprehensive
development of urban society, economy and culture and stimulate urban vitality. This paper mainly discusses the communication strategy of
urban cultural tourism image in the new media environment, aiming to analyze and deal with the relationship between urban image and industry, economy and culture, and promote the sustainable development of the city by creating the urban image.
the times, and strengthen the construction of the city image based on the characteristics and trends of the new media environment, especially
the image of urban cultural tourism. According to the characteristics, needs and development trends of the cultural and tourism industry, we
will actively explore new urban image communication models and build new communication patterns, so as to promote the comprehensive
development of urban society, economy and culture and stimulate urban vitality. This paper mainly discusses the communication strategy of
urban cultural tourism image in the new media environment, aiming to analyze and deal with the relationship between urban image and industry, economy and culture, and promote the sustainable development of the city by creating the urban image.
Keywords
New media environment; The image of urban cultural tourism; Communication strategies
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PDFReferences
[1] Kong Hui. Research on the image communication of urban cultural tourism in the new media environment: A case study of Lanzhou[J].
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2024(8):76-77.)
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Famous Cities of China, 2023, 37(12):50-55.
DOI: http://dx.doi.org/10.70711/rcha.v2i8.5348
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