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Research on the Design Methodology of Longmen Grottoes Cultural and Creative Products Centered on IP Images

Xixi Chen, Euitay Jung*

Abstract


This study delves into the design methodology for cultural and creative products inspired by IP images of the Longmen Grottoes.
By examining existing products and addressing market challenges, the research identifi es design strategies that emphasize color, pattern, and
form. The fi ndings underscore the effectiveness of IP image design in enhancing both product competitiveness and cultural communication,
all while preserving traditional values. This research serves as a practical guide for developing innovative cultural products that harmonize
cultural heritage with contemporary design principles.

Keywords


IP Image Design; Longmen Grottoes; Cultural Product Innovation

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References


[1] Li, Xiabing. A Brief Discussion on the IP Image Design and Promotion Strategy of the Yinlao Drum Dance of the Jinning Yi Ethnic

Group. *China Packaging*, 2024, 44(12): 168-172.

[2] You Zhaoying. Analysis and Design Exploration of Tourism Cultural Creative Products Taking the Design of Luoyang Longmen

Grottoes Cultural Tourism Souvenirs as an Example. *Design Art Research*, 2019(5): 5. DOI: CNKI:SUN:JCGS.0.2019-05-024.

[3] Shen Yunfei, Zhong Jingyu. Discussion on the Creation of Regionally Characteristic Cultural and Creative IP for Luoyangs Longmen

Grottoes. *Modern Business Trade Industry*, 2023, 44(1): 3.

[4] Zhang Yongwei, Ren Luhao. Research on the Beauty and Artistic Characteristics of Sculptures in the Longmen Grottoes. *Daguan (Forum)*, 2024, (11): 6-8.




DOI: http://dx.doi.org/10.70711/rcha.v2i10.5942

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